Hong Kong, 28 September, 2017 – boutique boulevard, one of the most prestigious events on the Hong Kong social calendar, returns this October with a sartorially surreal showcase of experiential experiences and lifestyle offerings. 

    boutique boulevard 2017 is themed “Alice’s World of Pop”. Embark on a voyage across the 4 buildings of LANDMARK and enjoy a spectacular party that blends the worlds of pop, gourmet journeys and over 100 in-boutique experiences. 

    An exclusive VIP gala event at the LANDMARK ATRIUM will take place on 13 October. The evening features thrilling live entertainment with a very special celebrity-guest visit and musical performance from New York-born and LA-based singer-songwriter Bebe Rexha. The chart-topping star is known for her strong spirit and energetic music inspired by nineties R&B and modern pop. She’s sold more than 8 million singles, her Spotify streams exceed 2 billion and has had 1.5 billion YouTube views. Korean pop sensation Rain will also no doubt make a storm at the gala: the charismatic singer has topped Time magazine's Most Influential People in the World poll three times, and he continues to attract massive crowds whenever he performs in Asia. 

    The gala opening marks a week of excitingly unique boutique boulevard shopping and lifestyle experiences for customers across LANDMARK’s 4 iconic buildings including LANDMARK ATRIUM, LANDMARK ALEXANDRA, LANDMARK CHATER and LANDMARK PRINCE’S. 

    Indulge in a night of where fun is infused with impeccable taste! LANDMARK has sourced top gourmet experiences from around the world — including 28 rare whiskies, extraordinary gins, 10 sumptuous caviars, mouth-watering Spanish hams, five award-winning cheeses — all for your enjoyment. Guests can choose from over 90 dining experiences on the night and explore different gourmet zones across all 4 buildings. LANDMARK MEN will host the Whiskey zone, offering an incredible opportunity to taste some of the more rare Scottish whiskies, with a choice of 28 selected from acclaimed distilleries in Speyside and the Highlands, Islay and beyond, here perfectly paired with delicious foods expressly chosen to enhance the special qualities of the famous ‘dram’. 

    At LANDMARK PRINCE’S guests can experience 10 exquisite selections of caviar, including sturgeon from Siberia and those produced by traditional Persian methods, meticulously paired with top vodkas, Japanese sake and premium Champagnes, while at LANDMARK ALEXANDRA cheese lovers will enjoy an award-winning cheese experience. Seafood lovers shouldn’t miss 

    LANDMARK CHATER’s offering while on 2/F of LANDMARK ATIRUM, indulge sweet tooths with a selection of tempting treats, including artisan chocolates and ice-creams, complemented by exceptional drinks such as specially curated spring waters, locally brewed beers and ciders. 

    This year’s boutique boulevard also offers exquisite incomparable in-store shopping experiences curated by over 100 world renowned brands. Trend-setting shoppers will have the chance to preview the latest runway collections and enjoy a myriad of offerings including personal styling, high jewellery exhibitions. 

    There will also be the world’s first pop-up store featuring items from fashion platforms Young British Designers (YBD) and The Garnered. YBD first launched in 2010 and was born out of a passion for British fashion, and in particular for young designers, whilst The Garnered is an online retail platform that brings together a curated edit of collections from craftspeople and designers from around the globe. 

    From 9 to 15 October, shoppers spending HK$5,000 or above at LANDMARK will receive a boutique boulevard invitation and he/she can invite a friend to enjoy a spectacular party that blends the worlds of pop, gourmet journeys and over 100 in-boutique experiences; as well as LANDMARK e-Gift Certificates worth up to HK$20,000. 

    This is the seventh boutique boulevard at LANDMARK and its unique standing in Hong Kong’s social-events scene reflects LANDMARK’S position as the ultimate destination for discerning shopping experiences. 

    To discover more about LANDMARK and to receive our latest news and register for upcoming events, please sign up for the LANDMARK eNewsletter at www.landmark.hk; follow us on Facebook at facebook.com/landmark.hk; find us on Instagram @landmarkhk and use the hashtags #landmarkhk and #boutiqueboulevard; look for our Sina Weibo account at weibo.com/landmarkhk and our WeChat account at “hklandmark”.