Volkswagen Hong Kong has partnered with The Underground to create an exciting new platform giving budding & established musicians the chance to shine in front of live audiences and to develop their musical careers. Volkswagen x The Underground Battle of the Bands are looking to discover the very brightest and most original musical talents in Hong Kong.

Volkswagen has long been committed to providing the finest automotive products and services to customers who value accessible German engineering with innovative technologies. Volkswagen’s history as an emblem of the counter culture and out of the box thinking is even longer. This is the reason why this partnership has been created as part of a commitment to support alternative creativity in Hong Kong.

The Underground was founded in 2004 to encourage original music in Hong Kong, by creating live music showcase events for bands. Since then, The Underground has hosted over 250 events and sent 6 bands to Canada, 2 bands to London, UK and 1 band to Malaysia. 

Volkswagen x The Underground Battle of the Bands will start on 18th of February 2017 with the first of four semi-final heats. The remaining three will take place on, 4th & 25th March and 22nd April, with the The Grand Final on 27 May. Prizes include recording time with Sammy So (Kolor), Parsons Music coupons, free shuttle service with a Volkswagen T6 Transporter for the winning band’s next two gigs. Video from every band’s performance will also be shared on social media platforms.

To enter, all bands need to do is to submit an entry form along with an .mp3 recording of a track representing their talents. The competition is open to any musicians and bands currently residing in Hong Kong who are over 18 years old.

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