Veteran Japanese three-piece band Ningen Isu’s music video for “Heartless Scat” sailed past a million views on June 26 in little over a month after its release on YouTube.
Ningen Isu - which means “The Human Chair,” the title of a Ranpo Edogawa story - is celebrating its 30th anniversary this year, and “Heartless Scat” is a track off the heavy metal band’s 21st album called NewYouth (“Shinseinen”) released June 5. The song is an epic eight-and-a-half minute sublimation of the sense of ressentiment, or “resentment,” in which one directs hostility towards the cause of one’s frustration. “Tell me,” the lyrics implore Holy Angels, a Divine Goddess, and Lord Buddha that may or may not exist, “Desolated/Isolated/I’ve been living my life with a series of failures/Will the day come when I can totally be satisfied?”
The visuals were shot outdoors and dramatically capture the scenic beauty of locations including a beach in the morning sun, a tranquil pine forest, and a European-style garden in the evening twilight, where the three members - guitarist/singer Shinji Wajima, bassist/singer Kenichi Suzuki, and drummer/singer Nobu Nakajima - stoically blast out the killer rock anthem.
The video, released May 14, appears to be resonating with viewers outside of the band’s home country, and is being flooded with positive reactions in English on YouTube. The overwhelming support prompted the trio to add English subs on the video last Friday.
Ningen Isu will embark on a 12-concert headlining domestic tour from June 26 promoting their new album NewYouth.
Heartless Scat Music Video
Text: Billboard JAPAN / Photo: Courtesy Photo